Top Automobile Dealers Companies in Germany 2024

Looking for the top-rated Automobile Dealers Companies in Germany?

In this comprehensive guide, we’ll provide you with up-to-date information, including ratings, pros and cons, reviews, and official websites of the leading automobile dealers in Germany.

Whether you’re in the market for a new car or seeking professional servicing, these companies offer unparalleled quality and service to meet your automotive needs.

BMW Group

BMW Group

Rating: 4.8/5


  • Exceptional build quality,
  • innovative technology,
  • extensive model lineup.


  • Higher price range compared to competitors,
  • limited electric vehicle infrastructure.


With a rich history of engineering excellence and a commitment to sustainability, BMW continues to be a top choice for discerning consumers in Germany. Their lineup of luxury vehicles encompasses a wide range of styles and features, ensuring there’s something for every driver.

Official Website:

Volkswagen Group

Volkswagen Group

Rating: 4.7/5


  • Diverse range of brands and models,
  • Strong reputation for reliability,
  • Advanced safety features.


  • Recent emissions scandal may affect brand trust,
  • some models lack premium feel compared to competitors.


As one of the largest automotive manufacturers globally, Volkswagen Group offers German consumers an extensive selection of vehicles from its various brands, including Volkswagen, Audi, Porsche, and more. With a focus on innovation and quality, Volkswagen Group continues to be a dominant force in the German automobile market.

Official Website:



Rating: 4.6/5


  • Iconic luxury brand,
  • cutting-edge technology,
  • impeccable craftsmanship.


  • High maintenance costs,
  • complex infotainment systems.

Review: Synonymous with luxury and prestige, Mercedes-Benz is a top choice for those seeking elegance and performance in their vehicles. From sleek sedans to powerful SUVs, Mercedes-Benz offers a diverse lineup that caters to a wide range of tastes and preferences.

Official Website:

Audi AG

Rating: 4.5/5


  • Superior interior design,
  • Advanced driver assistance features,
  • Strong resale value.


  • Relatively high starting prices,
  • limited reliability data on newer models.

Review: Audi’s commitment to engineering excellence and progressive design has solidified its position as a leader in the German automotive industry. With a focus on luxury and performance, Audi consistently delivers vehicles that exceed expectations in both style and functionality.

Official Website:

Ford Germany

Rating: 4.4/5


  • Wide range of affordable vehicles,
  • Strong performance in safety tests,
  • Accessible servicing network.


  • Limited selection of electric vehicles,
  • Interior quality may not match premium competitors.

Review: Ford has long been a trusted name in the automotive world, and its presence in Germany is no exception. With a diverse lineup of cars, trucks, and SUVs, Ford offers something for every driver, whether they’re seeking practicality, performance, or both.

Official Website:

Porsche AG

4.8-star rating on Google Reviews. 


  • High-performance sports cars, 
  • Luxurious interiors,
  • Excellent driving dynamics. 


  • Very expensive, 
  • limited model selection. 

Review: “Owning a Porsche is a dream come true. It’s the ultimate driving machine. The dealership I bought my car from was fantastic and made the whole process very easy.”

Official website:

Top 10 Automobile Dealers manufacturing companies in Germany by revenue for February 2024

RankCompany NameIndustryLocationRevenueEmployees
1BMWMotor Vehicle Dealers, RetailMunich, Bavaria, Germany$112.4B688.4K
2ADESAMotor Vehicle Dealers, RetailUrsensollen, Bavaria, Germany$7.4B13.3K
3AUTO1.comMotor Vehicle Dealers, RetailBerlin Kreuzberg, Berlin, Germany$5.1B6K
4Volkswagen Financial ServicesMotor Vehicle Dealers, RetailGermany$3.2B5.4K
5AVAG Holding SEMotor Vehicle Dealers, RetailAugsburg, Bavaria, Germany$1.5B5.2K
6Automobile Rabe -AuRaMotor Vehicle Dealers, RetailWardenburg, Lower Saxony, Germany$1.4B7.1K
7BMW HausMotor Vehicle Dealers, RetailBerlin, Germany$1.2B1K
8Sixt LeasingMotor Vehicle Dealers, RetailPullach im Isartal, Bavaria, Germany$821.1M515
9Jaguar Land RoverMotor Vehicle Dealers, RetailKronberg, Hesse, Germany$673.4M110
10WELLERGRUPPEMotor Vehicle Dealers, RetailBerlin, Berlin, Germany$651.4M2.2K

Here are some resources that you may find helpful:


When it comes to purchasing or servicing your vehicle in Germany, these top automobile dealers companies stand out for their exceptional quality, innovative technology, and commitment to customer satisfaction.

Whether you’re in the market for a luxury sedan, a reliable family car, or anything in between, you can trust these companies to meet your automotive needs with excellence.

Visit their official websites today to explore their latest offerings and experience the future of driving firsthand.


What are some of the largest independent car dealerships in Germany?

While the big manufacturers dominate the scene, several large independent companies exist. Examples include:

  • Auto Weller Gruppe: Known for premium brands like Porsche and Mercedes-Benz, with over 50 dealerships across Germany. (4.2-star rating on Google Reviews)
  • Hahn Automobile: Family-owned company with locations throughout Northern Germany, offering various brands like VW, Audi, and Skoda. (4.4-star rating)
  • Autohaus Schloz Wemme GmbH: Over 80 years of experience, selling diverse brands like Opel, Fiat, and Jeep across Lower Saxony. (4.3-star rating)
  • Auto Wichert: Offers over 40 brands across 22 locations, primarily in Northern Germany. (4.3-star rating)
  • Feser, Graf & Co.: Over 20 dealerships focusing on BMW and Mini across southern Germany. (4.1-star rating)

What are the benefits of buying from an independent dealer compared to a manufacturer dealership?

  • Potentially lower prices: Independent dealers may have more flexibility in negotiating prices compared to manufacturer-owned dealerships.
  • Wider selection of brands: Some independent dealers offer a broader range of brands than a manufacturer-specific dealership.
  • Personalized service: You might receive more focused attention and negotiation opportunities with smaller dealerships.

What are some things to consider when choosing a car dealership in Germany?

  • Reputation and reviews: Check online reviews and ratings to gauge customer satisfaction with the dealership.
  • Selection of brands and models: Ensure they offer the specific car you’re interested in.
  • Location and convenience: Consider how far you’re willing to travel for service and repairs.
  • Services offered: Check if they provide test drives, financing options, warranty coverage, and maintenance services.
  • Price transparency: Compare prices and ensure they clearly explain all costs involved.

Are there any online platforms for buying cars in Germany?

Yes, several online platforms connect buyers with sellers directly or through dealerships, such as:

  • AutoScout24: A popular platform with a wide range of used and new car listings.
  • Another major platform known for its diverse car listings and dealer reviews.
  • Heycar: Offers high-quality used cars from vetted car dealerships.
  • Auto1 Group: Primarily a wholesale platform but also connects individual buyers with sellers.

What are some regulations or documentation needed to purchase a car in Germany?

  • Meldebescheinigung: Proof of residence in Germany.
  • Personalausweis or passport: Valid identification document.
  • Proof of income: May be required for financing.
  • TÜV certificate: Valid technical inspection certificate for used cars.
  • Registration documents: Obtained from the previous owner or dealership.
  • Transfer of ownership form: Must be completed and submitted to the authorities.

Is it common to negotiate the price when buying a car in Germany?

Absolutely! Negotiating the price is expected, especially at independent dealerships. Start with a well-researched offer and be prepared to counter-offer politely but firmly. Manufacturer dealerships might have less wiggle room, but negotiating extras like accessories or service packages is still possible.

What financing options are available for buying a car in Germany?

Many dealerships offer car loans directly or partner with banks. Consider interest rates, repayment terms, and total cost of ownership when comparing options. Alternative financing options include leasing, balloon payments, and personal loans.

Are there any additional costs associated with buying a car in Germany?

Yes, be aware of extra costs like:

  • Zulassungsstelle fees: Registration and license plate fees.
  • Road tax: Varies depending on emissions and engine size.
  • Sales tax (Mehrwertsteuer): Usually 19% added to the car’s price.
  • Insurance: Mandatory third-party liability insurance, optional comprehensive coverage.
  • Delivery fees: If applicable, depending on dealership and distance.

What happens after purchasing a car in Germany?

  • Register the car: Visit the Zulassungsstelle with required documents and pay fees.
  • Obtain insurance: Show proof of insurance for registration.
  • Schedule maintenance: Ensure the car receives regular servicing as per manufacturer’s recommendations.
  • Keep all documents: Securely store purchase agreements, registration papers, and service records.

Are there any environmental considerations when buying a car in Germany?

Absolutely! Emissions standards and taxes incentivize choosing eco-friendly options. Consider:

  • Fuel type: Electric, hybrid, or gasoline/diesel with good fuel efficiency.
  • Emission class: Higher Euro standards indicate lower emissions.
  • Government incentives: Check for subsidies or tax breaks for electric or low-emission vehicles.

Remember, responsible car ownership involves environmental awareness and following regulations.

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