Amazon Mission Statement and Vision Statement Analysis 2022

Amazon Mission Statement

Amazon Mission Statement – Amazon is an American multinational technology company that focuses on cloud computing, e-commerce, artificial intelligence and digital streaming.

It has been referred to as

“one of the most influential economic and cultural forces in the world”

It is one of the world’s most advantageous brands.  One of the Big Five American information technology companies, alongside Apple, Alphabet, Microsoft and Meta.

On July 5, 1994, it was founded by Jeff Bezos from his garage in Bellevue, Washington.

Initially an online marketplace for books, it has grown into many product types: a strategy that has earned it the moniker The Everything Store.

It has multiple subsidiaries, including:

  • Zoox (autonomous vehicles)
  • Amazon Web Services (cloud computing)
  • Amazon Lab126 (computer hardware R&D)
  • Kuiper Systems (satellite Internet)

Its other subsidiaries include IMDb, Ring, Twitch, and Whole Foods Market.

Amazon’s slogan

Amazon’s mission statement theoretically gives the company’s steps applicable and feasible to achieve this vision. 

The Amazon mission statement is all about the attractiveness of the overall service that the Amazon company has in store for its clientele. 

Notably, Amazon points at the affordability and other customer-friendly components that indicate the company.

Ideally, the Amazon vision statement of a firm shapes the company’s path to follow and be in over a specified duration. Amazon’s vision statement focuses on dominating globally while providing its consumers a valuable shopping experience. 

Also Check: Apple Mission Statement

Industry
  • E-commerce
  • Digital distribution
  • Self-driving cars
  • Supermarket
  • Cloud Computing
  • Artificial intelligence
  • Consumer electronics
  • Entertainment
Founded July 5, 1994; 27 years ago
Bellevue, Washington, U.S.
Founder Jeff Bezos
Headquarters
Seattle, Washington
U.S.
Area served
Worldwide
Key people
  • Jeff Bezos
    (executive chairman)
  • Andy Jassy
    (president and CEO)
Products
  • Echo
  • Fire Tablet
  • Fire TV
  • Fire OS
  • Kindle
Services
  • Amazon.com
  • Amazon Prime
  • Amazon Prime Video
  • Amazon Web Services
  • Amazon Alexa
  • Amazon Appstore
  • Amazon Luna
  • Amazon Music
Revenue US$469.822 billion (2021)
Owner Jeff Bezos (14.0% voting power, 10.6% economic interest)
Number of employees
1,608,000 (Dec. 2021)
U.S.: 950,000 (Jun. 2021)
Subsidiaries

List
Website amazon.com

Amazon Mission Statement Analysis 2022

Amazon Mission Statement

Amazon Mission Statement:

“We aim to be Earth’s most customer centric company. Our mission is to continually raise the bar of the customer experience by using the internet and technology to help consumers find, discover and buy anything, and empower businesses and content creators to maximise their success.”

Amazon aims to be Earth’s most customer-centric company. Amazon’s mission is to constantly raise the consumer experience bar by using the technology and internet to help consumers find, discover, and purchase anything and empower businesses and content creators to maximize their success.

Amazon accepts this mission as essential for the EU because digital authorization for consumers and businesses improves living standards for people up and down the European nations and drives Amazon’s financial competitiveness and productivity in a global economy.

We will continue to push at the limits of how technology – digital infrastructure and services – can improve the consumer experience and help make the countries’ economies more competitive on the international stage.

Four principles guide amazon:

  • Commitment to operational excellence
  • Long-term thinking
  • Customer obsession rather than competitor focus
  • Passion for invention

Amazon aims to be Earth’s most customer-centric company, Earth’s safest place to work and Earth’s best employer, and Customer reviews, Prime, Fulfillment by Amazon, 1-Click shopping, personalized recommendations, AWS, Kindle Direct Publishing, Kindle, Career Choice, Alexa, Walk Out technology, Amazon Studios, Fire tablets, Fire TV, Amazon Echo and The Climate Pledge are some of the things pioneered by Amazon.

Amazon Vision Statement Analysis 2022

Amazon Vision Statement

Amazon Vision Statement:

“to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.” 

The Amazon vision statement reviews the desired reputation it wants to succeed as a destination where all consumers feel satisfied and cared for in all ways. About this, the following features can be related to this Amazon vision statement:

Customer-centric company: Based on the business culture developed by Amazon, the buyer takes the front seat in the order of priority. 

For example, showing how much the company looks to brand its customers incorporate few special deals and promotions as indirect rewards to consumer loyalty. 

Amazon also believes in friendly services and simple-to-navigate sites to show how it meets the requirements of this first element in the Amazon vision statement.

Global presence: As an e-commerce company, Amazon aims to have the most important impact on the market at the international level. 

The company’s strategic directions directly link to the progressive expansion efforts Amazon believes are a priority.

Reference

www.amazon.com

Final words

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